Alessia Cara on New Album "Love And Hyperbole" & Balancing a diverse audience

 

                                                                      

   

An exciting time for old and new fans as Alessia Cara released her full-length album "Love and Hyperbole" on Valentine's Day (February 14th). The album consist of various songs that each tell a story and showcases Alessia's beautiful vocals. Her new era marks a moment where she reflects on her rapid rise in the music world. The Grammy-winning artist's debut single being "Here". A song that was played heavily during my junior high years. Her platinum-selling debut album, Know-It-All, featured the hit "Scars to Your Beautiful," and she also made a lasting impact with her song "How Far I'll Go" from the Moana soundtrack.

I’ve had the chance to follow the artist from her early releases to her latest music, and it’s been a nice journey to hear how much she’s evolved. Her first songs had a youthful energy but over time, her sound has become more polished and mature. You can really hear her growth, both in her lyrics and in the way she experiments with different styles. It’s clear that she’s come into her own, and her most recent track shows just how far she’s come.

On Tuesday 2/11, I had a fun opportunity speak with Alessia Cara and ask one special question.

Me: With such a diverse audience, how do you balance staying true to your creative vision while also connecting with so many different listeners?

Alessia Cara: That's always a tightrope you have to teeter. On one end, I love to be self-indulgent and make whatever the hell I want because it's fun to explore, but I also am mindful of the fact that there are people listening to my music who look to me for guidance or relatability, hoping to understand that there is someone in the same boat as them. While I like to make my songs very personal and specific, I try to keep them universal enough so that when someone is listening, they're not just thinking about my life; they're thinking about their own as well. You know, it’s a balance between selfishly writing about yourself—doing things to indulge in your own creativity to soothe yourself—but also understanding that there are people who need to relate as well. I do think it's the job of an artist, to some degree, to, of course, speak about their own experience but also reflect the times and the people who are listening. It’s kind of like a balance that I try to find every time, and I hope I was able to find it for this album too.

Listen here:

Thank you Alessia, °1824, and Def Jam for the time !!